UNC brass scratching their heads over odd behavior by Jordon Hudson and Bill Belichick

UNC brass is trying to separate Bill Belichick, the football coach from his persona on social media amid the fallout from his relationship with 24-year-old Jordon Hudson, according to The Washington Post.In a story published on Tuesday, one UNC official explained that Belichick, 73, has “two different sides” and that Hudson “is in charge” of his public image outside of the football program.

“It’s just so odd,” said an anonymous UNC official.“And we just don’t know what’s coming.

Those two decide what they’re going to do and they do it.”“She is very, very involved in the crafting of Bill’s projected image, everything you see on Instagram, all of that.I know it’s hard to separate out this image of Bill Belichick and Bill Belichick the North Carolina football coach.

Maybe it sounds silly for me to try to separate the two things.But really the football side of Bill and now the public side of Bill have become two different things, and she is in charge of the public side.”Belichick’s image hasn’t faired well in the public eye after his disastrous “CBS Sunday Morning” interview, which aired on April 27, during which Hudson stopping him from answering a question about how the couple met.“Jordon was a constant presence during our interview,” CBS’s Tony Dokoupil said at the time.

After the interview aired, multiple reports painted Hudson as a controlling, self-serving diva.An investigation by former ESPN reporter Pablo Torres alleged Hudson was banned from UNC athletic facilities, which the university and Belichick denied in a joint statement.Belichick appeared on CBS to promote his new book, “The Art of Winning: Lessons from My Life in Football,” in which he cites Hudson as his “idea mill” and “creative muse.”Pre-sales for the May 6 book underperformed, one person familiar with the situation told the Washington Post.The outlet mentioned that Belichick expressed his displeasure “at the presentation of an upcom...