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Reba McEntire has lit up stages, dominated prime time, and won over generations of fans.Now, she’s bringing her signature spark to a whole new role: helping Americans find a home.As the new face of Realtor.com, the beloved icon stars in a sitcom-style campaign that blends heart, humor, and Southern charm to make the homebuying journey feel a little more joyful—and a lot more human.McEntire, 70, who boasts accomplishments across a wide variety of industries—including music, TV, books, and theater—brings all of those talents to the table and more while starring in a new sitcom-themed campaign, aptly titled “Nearly Home.”It is a role that the famed songstress doesn’t take lightly, she explains to Realtor.com on the set of her new campaign, and one that she believes is a very natural fit.Homebuying “is not only a serious subject, but it’s also something that is very near and dear to our heart,” she explains.
“People are putting up their hard-earned money, their savings, and they want to find the right place.“[Things like] the backyard, the front yard, the closeness of a school or a church of their choice, all of those things come into play.And if one is not there, it’s like a little piece missing from the puzzle of the pie.”Having spent years touring the globe, performing to sold-out crowds along the way, McEntire knows better than most that home is where the heart is.
For her, that place is Nashville, TN, a city she has called home for more than 30 years.During that time, the country legend and actress has created a space where everyone feels at home—whether they are visiting for the first time or the 15th.It’s a talent that she says she learned as a young girl growing up in Oklahoma with a mother and father who were endlessly generous with their good old Southern hospitality.“When people come see me, the first thing I say is: ‘Are you hungry? Would you like something to drink? When was the last time you ate?’ Now that is Southe...