This is the latest insanely over-the-top movie popcorn bucket

It’s a snack attack. Gimmicky popcorn buckets have become all the rage as part of blockbuster releases, and after the viral “Dune: Part Two” bucket, a new movie is entering the fray: “Mission: Impossible.” Regal Cinemas revealed via Instagram that “Mission: Impossible – The Final Reckoning” will have a novelty popcorn bucket.The souvenir includes a complicated two-part key to open it – as a nod to a plot point in “Mission: Impossible – Dead Reckoning,” which follows Ethan Hunt (Tom Cruise) as he tries to get a special key to control a dangerous artificial intelligence entity. The Tom Cruise thriller is just the latest movie to join the rising trend.Ryan Reynods – whose movie “Deadpool & Wolverine” also had a tie-in novelty popcorn bucket, declared on Twitter last May, “Years from now they will look back at 2024 as the year the War of the Popcorn Buckets began.”The trend exploded with the obscene-looking “Dune: Part 2” popcorn bucket that vent viral months earlier.

It got so much attention, that even “Saturday Night Live” wrote a sketch about it for a Feb.2024 episode. The movie’s stars also reacted to it.“It’s not OK,”  Florence Pugh told ET in Feb.

2024. “I would be really curious to know what the discussion was around that,” Timothée Chalamet chimed in.“Somebody might be mortally offended right now about the reaction to this — or someone’s going, ‘This is exactly how I planned it!'”“From a marketing perspective, I guess it’s kind of genius,” Zendaya added.

“You’re like, ‘OK, I got to have one, I guess.'”A much as critics mocked the Dune bucket, it worked to generate buzz around the movie — a sketch on “SNL” is the kind of attention publicists dream about.It remains in high demand, as its resale value on eBay is over $800.

Rob Bennett, the director of food and beverage product strategy at AMC, told Time in a 2024 interview that the buckets – which range from $20 t...