The best 2025 jewelry gifts and trends, according to London Jewelers

London Jewelers rises to every occasion.From Mother’s Day and engagements to anniversaries, the venerable retailer has the perfect gifts for all of life’s precious moments.And next year, the company will mark a milestone of its own: a century of excellence.“Having a business that has survived 100 years with four generations involved is very rare today,” says Candy Udell, London’s president, who runs the company alongside her husband, Mark; their children, Randi and Scott; and their nephew, Zach.
“We have built this with a lot of pride and integrity and my customers know how hard we work.We started out with four people and now we have 18 stores in New York and New Jersey carrying all the top luxury jewelry and watch brands, and we’ve built wonderful relationships along the way.”So many of London’s partnerships — and friendships — were established decades ago.
“If I want to give us any kudos,” says Udell, “it’s that we were able to establish valuable relationships with so many of the founders of these iconic brands way before they were as successful as they are today.We go back a long way and have a great history,” she continues, mentioning legacy names like Rolex, Patek Philippe, Cartier, Bulgari, Van Cleef & Arpels, Panerai and Buccellati.
“It’s been pretty incredible building personal relationships with these brands over 50 years.”And the future looks even brighter.“We are working on some incredible projects,” says Udell.“Rolex just unveiled a new store in Manhasset last week and a Rolex Boutique will be opening this August in East Hampton, the first of its kind in the world.
There will be more exciting news next year when our new watch boutique opens with even more brands and a separate Patek Philippe salon within.All in time for our 100th anniversary!”To commemorate its centenary, London is planning a series of glittering functions, from in-store parties to brand events to specialty product introductions.
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