Exclusive | Megabucks ad campaign launched urging NYC, NJ Jews to cast primary ballots

Don’t kvetch — vote!A group seeking to mobilize Jewish voters in the city’s upcoming June 24 primary elections including for mayor is launching a $500,000 TV and social-media ad campaign to try to drive up turnout amid rising antisemitism.The narrator of a 30-second video spot titled “Hate Crimes” that is part of the push says, “This June, the safety and security of the Jewish community is on the ballot.”The ad, obtained exclusively by The Post, starts running Monday and is paid for by Jewish Voters Unite.It rattles off stats showing the increase in local Jewish hate crimes, including vandalism at the Jewish-owned Effy’s Cafe on the Upper West Side, and displays video of a Jewish man being attacked in Brooklyn.The ad will appear on commercial and cable news networks including Fox News Channel, CNN, NY1 and News 12.It will also be streamed on YouTube, Hulu, Roku, Spotify and Pandora and appear on Facebook, Instagram and X.The ad campaign is part of Jewish Voters Unite’s larger “Voting is How We Fight Back” get-out-the Jewish vote effort.The group, run by Jewish activist Maury Litwack, has 700 volunteers and more than a dozen paid staffers.“This is a pivotal moment for the Jewish community.

This Jewish community feels antisemitism,” Litwack said.“This primary election provides an opportunity to do something about it.Jewish voters are not sitting on the sidelines.

We’re expecting there will be a historic turnout and believe Jewish voters will be the story of this primary election.”Jewish Voters Unite will soon open its fourth site in heavily Jewish central Queens, joining its existing offices in Brooklyn and on Manhattan’s East and West sides.Canvassers are handing out “Don’t kvetch, vote” merchandise including hats, cups and wristbands.While the group is nonpartisan and not backing any particular candidate, Litwack, a staunch critic of the Democratic Socialists of America, spearheaded a similar campaign last year that drove u...