90% of dog owners say pets health as important or more important than their own

Nine in 10 dog owners claim their dog’s health is “just as” or “even more” important than their own. A new poll of 1,900 U.S.dog owners found 52% claimed their dog’s health is just as important as their own health, while another 41% said their dog’s health is even more important than their own.Half of owners’ dedication stretches so far, they’d even clone their dog if it were possible, and 10% said there’s “no limit” to what they’d pay.

This sentiment was especially strong among Gen Zers, 74% of whom would pay to have their dog cloned.Commissioned by pet nutrition and wellness company Spot & Tango and conducted by Talker Research, results revealed that many would give up their own favorite things in life if it could extend their dog’s life by three years. One in seven dog owners said they’d ditch their partner or spouse to increase their dog’s lifespan, with millennials leading at 16%. Gen Zers said they’d give up their favorite meals (43%), while millennials would cut out coffee (41%).Gen Xers said they’d also ditch coffee forever (42%), but baby boomers would rather have all of their entertainment spoiled for them (42%).Many said they’d help extend their dog’s life by improving their dog’s diet (64%), taking them on more walks (58%), and by adding supplements to their diet (56%).

Four in 10 (42%) said they’d also prioritize dental care.Most owners (96%) said they’d also be willing to pay more per meal to help ensure their dog has the healthiest life possible.Amongst generations, Gen Z was considerably more willing to go all in on dog food; 31% said they’d pay over $10 per meal for their dog. Meanwhile, 21% of millennials, 20% of Gen X, and 11% of baby boomers said the same.The study also polled 100 U.S.

veterinary doctors and found 73% of them see major, positive impacts on a dog’s overall health based on the relationship they have with their owners.Snuggling or kissing, something 92% of dog owners sai...