Why resilience isnt optional in cannabis - its the business model

(This is a contributed guest column.To be considered as an MJBizDaily guest columnist, please submit your request here.) Anthony Coniglio (Courtesy photo)If you’ve been following the headlines, you’d think tariffs are about to break the back of the cannabis industry.

The noise is loud, the reactions are visceral and the broader market panic was palpable.But before we jump to conclusions, we should pause, take stock and remember one thing: The industry has weathered far worse.

We live in an era of extremes.Every policy announcement triggers a wave of think pieces, social media hot takes and market fluctuations.

But the truth usually lives somewhere in the middle.In my view, the world operates like a pendulum – always in motion, sometimes swinging too far in either direction before correcting itself.

ADVERTISEMENT Tariffs are no different.The rhetoric has dialed up, but let’s look at the facts: We’re at a temporary pause until broader trade agreements are ironed out Tariff implementation takes time, and smart operators in cannabis and beyond have long known this was a possibility.

Some took action months ago – stockpiling inventory, diversifying suppliers or building in-house supplies to manage potential disruption.In fact, a number of companies began preparing months before President Donald Trump’s “Liberation Day” proclamation on April 2.

What’s at stake for your cannabis business? When assessing risk, we start by measuring what’s really at stake.In cannabis, imported goods such as vape cartridges and certain types of packaging might be exposed to higher tariffs.

But let’s put that into context: The majority of a marijuana company’s operating expenses – labor, power, water, taxes – are domestic.Cultivation inputs such as soil and nutrients aren’t typically coming from overseas.

Electricity and water are usually sourced locally. ADVERTISEMENT ...