In the pink

Pink is the most divisive color in American society, associated with gender stereotypes that leave some seeing red.After gaining favor in Europe as the preferred color for the fashionable and aristocratic, pink became linked with notions of sugar and spice and everything nice – and that's when businesses started seeing green.

Faith Salie offers a colorful history of pink, taking in a recent exhibit at New York's Fashion Institute of Technology, and talking with Hilary Knight, illustrator of "Eloise," whose mischievous heroine wore pink as a badge of honor....