Why cannabis industry must adopt standardized THC-potency labeling

(This is a contributed guest column.To be considered as an MJBizDaily guest columnist, please submit your request here.) Magnus Thorsson (Courtesy photo)The cannabis industry has successfully captured the attention of early adopters, but long-term growth and mainstream acceptance require a strategic shift toward engaging the early majority.

To achieve this, the industry must reevaluate how marijuana is marketed, how consumers are educated and how product choices are communicated.For many consumers, alcohol is a familiar and well-understood substance – they know its effects, how to dose it and how to integrate it into social and personal settings.

Cannabis, however, remains an unfamiliar landscape for many, leading to hesitation or avoidance. ADVERTISEMENT To build a mental bridge between alcohol and marijuana, brands must frame cannabis in terms that resonate with liquor consumers, helping them translate their existing knowledge into the weed experience.

Many are actively seeking alternatives to alcohol, and cannabis should be positioned as a viable option.Strain names alone do not resonate with most newcomers.

While connoisseurs might seek out Purple Kush or Sour Diesel, the average consumer is looking for solutions to specific needs – such as relaxation, sleep aid, stress relief or creative stimulation.A more intuitive classification system based on effects, potency and cannabinoid ratios can make marijuana more accessible.

Clear cannabinoid labeling in simple, consumer-friendly language builds confidence.Instead of overwhelming customers with complex percentages and terminology, brands should focus on providing enough scientific information to facilitate informed decisions without creating unnecessary confusion.

Ambiguity is not a good sales strategy.Why a standardized approach would work One of the biggest barriers for potential marijuana consumers is fear of overconsumption, often stemming fro...