Teads returns to Cannes Lions post Outbrain merger
Teads is returning to Cannes Lions post-merger with Outbrain, and its telling clients how the newly-combined company, can help brands make use of artificial intelligence, targeted advertising and data-driven strategies to expand their businesses and reach.Here, Teads CEO David Kostman and Chief Business Officer of the Americas Jeremy Arditi talk to The Post about life post-merger, how the company works with news publishers to win back advertising dollars and to harness the power of AI.Q: What is the mission of Teads and how do you work with clients to maximize their advertising strategies?David Kostman: At Teads, we’re focused on creating a platform to drive the best outcomes at large scaleon the open internet, delivering real results for advertisers for all their campaigns from branding to performance.
Our goal is to become the one-stop partner for brands and agencies to better connect the steps of the consumer journey — balancing branding and performance marketing strategies to more effectively nurture audiences as they move through the funnel and deliver real business outcomes from their media investment.Jeremy Arditi: Brands have relied for too long on point solutions when advertising on the open internet.There’s a massive opportunity for Teads to become the destination for these advertisers to reach the open internet audience at scale and drive stronger business outcomes from them with a cohesive full-funnel strategy.
We know that finding the ideal balance of investment in long-term brand awareness and short-term performance gains is a tantamount issue for modern marketers — we intend to become the partner that enables them to find that ideal balance and seamlessly execute against it.Q: How has Cannes Lions evolved for your company and what are you most looking forward to this week?DK: It has been only four months since we merged Outbrain and Teads, and we’re thrilled toshare more about the Teads brand and strategic direction at the Cannes Lions th...