Amazon reveals Prime Day 2025 dates: Heres when you can shop the annual sale

Lo and behold, another Prime Day is on its way.As a shopping reporter, I’ve written about Amazon’s annual holiday more times than I can count.
The reason? It’s a dedicated time of the year where the retailer hosts thousands of deals across beauty, fitness, home, tech and more.Before your screen becomes inundated with an assortment of deals you can score with your Amazon Prime membership, rest assured that the Post Wanted team takes pride in cutting through the fluff.We offer you dependable, research-driven (and product-tested) coverage you can count on.Not only do we wake up at the crack of dawn in the weeks leading up to Prime Day, in addition to the much-anticipated deals event itself, but we comb through the host of deals to source the *actually* good ones, explaining why each product is truly worth your hard-earned coin.
Especially in this tariff-driven economy.This year’s Prime Day deals are expected to be some of the best yet, but unfortunately, we can’t just click our heels and make Amazon slash prices at this very instant.The silver lining is that Amazon has a seemingly endless catalog of some of the best early Prime Day deals we’ve seen — and I pulled them all for you below, divided by category.Amazon Prime Day is like a massive, high-speed treasure hunt of thousands of deals that occurs annually in July.
It’s an annual mega-sale event exclusively for Amazon Prime members, where for 48 hours — this year, four full days, but more on that later — the retailer’s site turns into a digital carnival of deals.Think of it as Black Friday’s hyper cousin who shows up with fireworks, coupon codes and a credit card ready to party.From tech gadgets and beauty steals to quirky home stuff you didn’t know you needed, everything is up for grabs at jaw-droppingly low prices.
But, don’t blink! Lightning Deals (yes, that’s a real thing) vanish in minutes, and savvy shoppers set alarms, prep wishlists and limber up their fingers for some seriou...