My Sephora Kid has a $2K makeup collection and a multi-step morning routine she started at age 3

This tot’s glamming up what she’s got. Armed with over $2,000 worth of chic cosmetics and bougie beauty must-haves, Naiya White, 10, puts the “doll” in doll baby — literally. “I’m a proud Sephora Kid,” the fourth grader, an aspiring “skinfluencer,” from Colorado, declared to SWNS.She’s festooned her face in high-quality goodies since age 3.  “I’m obsessed with makeup and skincare,” added White, who’s developed a daily 9-step skincare routine and an 11-step makeup regimen.

“I spend up to 30 minutes every morning on my skincare, and 15 minutes doing my makeup.”  The mini tastemaker is in the growing number of wannabe glamor tweens, or “Sephora kids,” who’ve recently ditched board games and Barbie dolls for dolling up with expensive primping products from luxe brands such as Morphe, ColourPop, Essence, Bubble and Drunk Elephant.Thanks to Gen Alpha influencers — trendsetting tikes born after 2010, such as White — kiddos as young as age 5 are racing to makeup retailers, like Sephora and Ulta, for the viral goops, powders and creams they’ve seen online. But the pint-size shoppers have been accused of ransacking shelves for anti-aging treatments and “bullying” store associates with “mean-girl” antics.The Sephora kids movement has, too, received flak from folks who feel certain makeup goodies should be off limits to little ones. Still, it’s a charge White gladly leads. “You’re never too young to start looking after your skin,” said the itty-bitty icon. She spent the majority of the COVID-19 lockdown watching tutorials from adult makeup artists such as Mikayla Nogueira and Jeffree Star, under the supervision of mom, Ashley Paige.  “The most important lesson I want Naiya to teach is, you can be a Sephora Kid and have a childhood,” said Paige, 38, a former Ulta cosmetologist. She purchased White’s first-ever “prestige” preening product, a $20 tube of Anastasia Beverly Hills liquid lipstick, ...