Exclusive | Americas Sweethearts meet the Charlotte Tilbury glow: Inside the cheerleaders glam
In a bold fusion of beauty and athleticism, two cultural powerhouses have come together for a game-changing collaboration: Charlotte Tilbury has officially partnered with the Dallas Cowboys Cheerleaders (DCC), becoming the team’s exclusive beauty partner for makeup, skincare, and fragrance.The move marks Charlotte Tilbury’s first sports partnership in the U.S.
— and it’s one that’s already dazzling fans on and off the field.Aside from the team known as “America’s Sweethearts,” the squad amplified in popularity even more after Netflix’s premiere of its documentary with that same name.
It provided an inside look into the blood, sweat, tears (and jump splits) each rookie and veteran candidate underwent during auditions and training camp.It’s more than just the pompoms and fringe-studded uniforms; it’s a fierce process that each candidate has to fervently prepare for.Makeovers occur during training camp, where each candidate heads to a salon for a hair and makeup refresh.
This includes experimenting with colors that’ll flatter each girl the most and even changing up hair color if it’s recommended for their overall look.Alas, we enter the new Charlotte Tilbury partnership with DCC.Announced in early June, the partnership brings together the globally beloved luxury beauty brand and one of the most iconic cheer squads in sports history.
More than just a branding move, it’s a shared mission of confidence, performance, and empowerment.From flawless foundation to high-impact routines, both Charlotte Tilbury and the DCC represent excellence, resilience, and a devotion to self-expression.“This is a truly magical moment for me, darling!” Charlotte Tilbury, president, chairman, chief creative officer, and founder of the eponymous brand, exclusively shared with Post Wanted.
“The Dallas Cowboys Cheerleaders channel confidence, strength, and empowerment, and just like me, they understand that makeup has the transformative power to change your e...