JWP Connatix talks video monetization for publishers and broadcasters

JWP Connatix, a leading video technology company and monetization platform, is in a new phase of growth since Connatix and JW Player merged last October.The company is using its scale to help publishing and broadcasting clients make money with video, while also providing solutions for advertisers to reach their audiences.Here, John Nardone, who took the reins as CEO in March, speaks about the range of solutions JWP Connatix provides to clients, how it uses artificial intelligence and its partnership with the New York Post and Page Six.Q: How does JWP Connatix work with clients?John Nardone: JWP Connatix helps our clients in publishing and broadcasting make money with video.

We provide them with a range of solutions for video content management, video on demand online and for streaming, live streaming and programmatic advertising monetization.We work with over 7,000 clients globally, including 80% of the top 25 comScore US publishers, along with major advertisers, and leading broadcasters across categories including sports, news, entertainment, and more.Q: How has the merger supercharged your business?JN: Historically, JW Player provided video infrastructure solutions, while Connatix provided programmatic advertising monetization.We shared a lot of customers, including the New York Post, who leveraged different pieces of our separate platforms to power their video strategies.

Now, we’ve combined the best of both offerings into one streamlined solution that helps media owners stream and monetize videos while enabling advertisers to reach their audiences on premium content — bringing both the buy and sell sides of the industry closer together with seamless technology that enables clients to focus on viewer engagement, user experience, and storytelling.Our customers want to be able to focus on what they do best…creating great content…while streamlining their operations.Being able to offer a more complete and integrated set of services helps them to stretch ...