Exclusive | Luxury condos for NYCs 1% are one-upping each other on wellness amenities from at-home IV cocktails to pet reiki
Your grandmother’s building had a doorman.Maybe your parents had a gym.
Today’s priciest Manhattan pads, however, are taking a next-level approach to enticing wealthy residents — from at-home IV drips and Botox injections, to floating meditation sessions 500 feet above street level.Luxury developments that cater to New York City’s high earners appear to be in a battle of one-upmanship over wellness amenities, going far beyond the standard gym and spa combo. The wealthiest Manhattanites don’t want treadmills, they want in-house biohacking — just ask Linda Sondik, the co-founder and chief fitness officer at FitLore.
The high-tech residential wellness and therapeutic concierge company caters to residents in ritzy towers around town, such as 50 W.66th St.
in Lincoln Square, Downtown Brooklyn’s Brooklyn Point and plenty more.“In Central Park Tower, where we have a very high-net-worth clientele, the most popular things are medical services,” Sondik told The Post.At-home IV drips for maladies ranging from hangovers to dull skin tone, she said, are extra in-demand.
“In fact, sometimes people will have IV parties in their apartment, where our registered nurses or nurse practitioners will go up and do four to six [IVs] at a time.”When FitLore started designing wellness amenities 11 years ago, Sondik said, the interests of developers and property managers didn’t go much further than personal training or yoga. That has all changed.The industry’s wellness arms race hastened during the COVID-19 pandemic, when health anxiety met near-constant confinement.Working from home blurred the lines between living spaces and the outside world, and apartment dwellers became increasingly interested in optimizing their at-home lifestyles for physical and mental wellbeing.Wellness quickly became a vital necessity, and high-end medical services and free bodywork sessions became a big selling point for deep-pocketed locals on the house hunt.For their wealthiest cl...