Flavor meets function: How vitafusion and Brad Leone are redefining vitamins

Honestly, vitamins are a total snooze-fest.A chore disguised as a cherry-flavored chew, in other words.

But now, vitafusion is flipping the script — and turning your daily dose into a full-on flavor celebration.The brand has teamed up with culinary wild man and fermentation fanatic Brad Leone to launch its boldest gummy yet: Power Plus Multivitamins.

And get this, Brad is now the Chief Flavor Officer (yes, that’s a real title, and yes, we want it too).These new Power Plus Multis come with a not-so-subtle promise: “Loud on Flavor.Heavy on Nutrition.” Translation? They taste amazing and still pack everything your body’s begging for — 100% of your daily essential vitamins.

It’s wellness with attitude.With softer-bite formulas and poppable, chef-inspired flavors, they’re practically begging to be your new favorite ritual.Brad’s not just here to smile for the camera.

As Chief Flavor Officer, he’s diving headfirst into the gummy game, bringing his signature zest and zero-filter energy to every bite.He helped kick things off with a full-blown flavor adventure at NYC’s Gramercy Tavern on June 4th, where guests sampled the new Power Plus gummies alongside three glorious, chef-crafted courses.Vitamins…at Gramercy.

That actually happened.The whole event felt like a delicious rebellion against boring wellness routines.You didn’t just take vitamins — you tasted them.

The Power Plus lineup doesn’t shy away from flavor, as very gummy is like a high-five for your taste buds, all while sneaking in that powerhouse nutrition you need.Who says healthy can’t be fun?And just when you thought it couldn’t get more flavorful — it does.

vitafusion is giving fans a chance to win a $1,000 Walmart gift card and a signed Brad Leone cookbook, just for picking up some gummies at Walmart.So yes, your multivitamin can now lead to shopping sprees and culinary inspiration.

Health goals? More like #FlavorGoals.At its core, this whole campaign is about joy.vi...