Cannabis industry is sparking a new era of tourism

The cannabis industry isn’t just about what’s happening in stores that sell weed.As more states and countries legalize recreational marijuana, a new niche in the travel industry is emerging: cannabis tourism.

ADVERTISEMENT From 4/20-friendly accommodations to immersive educational experiences, the cannabis industry is transforming the way people explore destinations.Here’s a look at the business of cannabis tourism and why it’s a hot ticket for entrepreneurs and travelers alike: Cannabis tourism is no longer a fringe market; it’s a rapidly expanding segment with significant economic potential.

Projections suggest the U.S.cannabis tourism market size is anticipated to reach $23.7 billion by 2030, according to California-based industry tracker Grandview Research.

The growth is driven by a desire for unique, experiential travel and the increasing mainstream acceptance of marijuana.For destinations, it means a fresh stream of revenue from increased hotel bookings, dining, entertainment and, of course, direct cannabis sales.

Diverse cannabis experiences for every traveler Forget the stereotypes.Cannabis tourism offers an array of experiences that cater to diverse interests.

It’s not just about consumption; it’s about education, wellness and unique cultural immersion.Think: Farm-to-table cannabis experiences: Tours of cultivation facilities, seed-to-sale educational programs and even cannabis-infused cooking classes.

Canna-friendly accommodations: From boutique bud and breakfasts to luxury resorts with dedicated consumption lounges and cannabis concierges.Wellness and retreats: Cannabis-infused spa treatments, yoga, meditation and holistic wellness programs.

Themed tours and excursions: Guided city tours highlighting cannabis history and culture or effect pairing experiences that combine specific cannabis strains with art walks, nature hikes or culinary adventures.Cannabis events and festivals: S...