Target and Ulta mutually agree not to renew partnership launched in 2021
NEW YORK -- Target and Ulta Beauty are parting ways, ending a partnership launched in 2021 that created in-store shops filled with beauty products at hundreds of the discounter's stores.According to a joint release issued Thursday, the companies said they have “mutually agreed" not to renew their pact, which concludes in August 2026.
Until then, the Ulta Beauty experience at Target will continue in Target stores and on Target.com, the release said.Ulta is currently in 600 of Target's roughly 1,980 stores, according to a Target spokesperson.
“For 35 years, Ulta Beauty has revolutionized how people experience beauty — bringing together an unmatched assortment from mass to luxury — and our partnership with Target was one of many unique ways we have brought the power of beauty to guests nationwide,” said Amiee Bayer-Thomas, chief retail officer of Ulta Beauty, in a statement.Rick Gomez, executive vice president and chief commercial officer at Target, said in a statement he was committed to "offering the beauty experience consumers have come to expect from Target.”The partnership was announced in 2020 and came as the coronavirus pandemic upended shopping habits and more people tried to minimize potential exposure to the virus through one-stop shopping.COVID had dampened sales of lipstick as people wore masks, but the skincare business enjoyed stronger sales.
The shops are about 1,000 square feet and carry makeup, skincare, and fragrance and operated beside existing beauty sections in Target stores.The deal was a way for both Target and Ulta to increase their customer base.
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