Trump offers blunt advice to Cracker Barrel after controversial rebrand sparks outrage

President Trump urged Cracker Barrel to return to its old logo, piling onto fervent backlash from outraged fans over the Southern dining chain’s “woke” rebrand.“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” Trump wrote in a Truth Social post on Tuesday.“They got a Billion Dollars worth of free publicity if they play their cards right.Very tricky to do, but a great opportunity,” he wrote, adding that it’s time to “Make Cracker Barrel a WINNER again.”Cracker Barrel – known for its Southern fixins like grits and biscuits – has ditched its old-timey decor in favor of white paint and fewer tchotchkes, and scrubbed fan-favorites like folksy farmer Uncle Herschel from its logo.The president’s demand sent shares in the embattled company soaring 5% by approximately 11:15 a.m.

ET – after the company’s valuation shed $100 million last week following the new logo’s release.“Remember, in just a short period of time I made the United States of America the ‘HOTTEST’ Country anywhere in the World.One year ago, it was ‘DEAD.’ Good luck!” Trump added.Trump weighed in on the controversial remodeling just a day after Cracker Barrel issued a wimpy apology, admitting that “we won’t always get everything right the first time, but we’ll keep testing, learning and listening to our guests and employees.”The Tennessee-based company tried to calm customers who mourned the nostalgic chain’s homey feel, with promises to keep the rocking chairs on its porches, fireplaces, peg games at tables, knickknacks in gift shops and kitschy antiques around the restaurant.“While our logo and remodels may be making headlines, our bigger focus is still right where it belongs … in the kitchen and on your plate,” Cracker Barrel added.Customers were quick to bash the lame apology as inauthentic – with one griping that Cracker Barrel had �...