Gen Z is ending impulse shopping, becoming the financially savvy generation, new survey claims

The strategic generation? Gen Z is shunning impulse spending in favor of long-term goals.A new nationwide survey of 2,000 Gen Z Americans revealed one in three (33%) identify as planners who budget, track spending and plan ahead, while one in four (25%) call themselves value-seekers who research and compare before making purchases.That’s compared to just one in eight (12%) who rated themselves primarily as spontaneous purchasers, buying what they want when they want.Contrary to stereotypes that paint Gen Z as frivolous spenders, the data revealed a generation that’s thoughtful, intentional and grounded in practicality.Conducted by Talker Research on behalf of Affirm, the survey found that today’s young adults are focused on building financial stability.Nearly two-thirds (64%) said they regularly think about their financial future, and seven in 10 (70%) described their approach to money as financially realistic (43% said realistic and 27% said a mix of idealistic and realistic).That realism also shows up in how Gen Z manages their money.

In the past year, nearly half (45%) have contributed to savings, while about two in five sought out rewards or deals (38%), created a budget (37%) or found ways to earn extra income through side gigs or freelance opportunities (35%).That sense of practicality extends into everyday life, too: Nearly half (45%) live with family or guardians, and about half of respondents (49%) said their current living setup is a result of trying to save money.When it comes to food, nearly half (45%) mostly cook at home, versus a small number who often order takeout (9%).In travel, just over one in four (26%) stick to strict budgets, while nearly half (43%) strike a balance between splurging and saving.Morning Report delivers the latest news, videos, photos and more.

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