Millennials logged into this side of TikTok the most in 2025: survey

The average FinTok user spent over 400 hours scrolling through their feed in 2025, according to new research.A survey of 2,000 Americans split evenly by generation who use FinTok — the financial side of TikTok — revealed that they spend an average of eight hours per week watching videos, totaling 416 hours this year.This was especially true for millennials who average about 10 hours per week, or 520 total hours in 2025.Conducted by Talker Research on behalf of banking app Chime, the survey asked respondents to outline their experiences getting financial advice from TikTok.Almost three in five (59%) tried some sort of money-saving FinTok trend in 2025, including low-budget living (30%), girl math (17%), and “No Spend September” (15%).These respondents saved an average of a little over $400 ($406), while millennials ($432) and Gen X ($428) saved the most.Other top trends of 2025 include side hustle sprints (20%), the budget bucket challenge (12%), and debt pay-off winter (12%).For the youngest generations, FinTok trends are seen as a way to make financial topics more accessible and easier to understand (Gen Z, 41% and millennials, 35%), though 30% of baby boomers emphasize the fact that while these videos are entertaining, they may not always be accurate.While older generations may approach new trends with more skepticism, Gen Z seems to be making them work, as 43% said the financial trends they tried in 2025 were successful, compared to just 22% of baby boomers.Yet that caution may not necessarily translate to distrust.Three-quarters of Americans polled, along with 61% of boomers specifically, say they trust financial advice shared on TikTok.When asked about their most interesting or enlightening experience on FinTok this year, one respondent shared, “I learned not to keep moving my investments around and to just sit on them for a certain period of time, giving enough time to see if the returns are going to be worth it.”Others learned ways to “better s...