Do you need special towels, cleansers and serums for your butthole? This brand thinks so

When was the last time you thought about your skincare — down there?If your go-to is lathering up with a standard bar of soap or body wash, some experts say you could be setting yourself up for a real pain in the rear.Enter Asset, a cheeky brand putting your backside front and center with dermatologist-backed products designed specifically for your derrière.“There are brands that represent almost every inch of the body and tackle intimate problems, but no brand has dedicated itself to the butt until Asset,” founder and CEO Chad O’Connell told The Post.“It’s the ultimate taboo.” He says it’s one worth breaking.

Before launching Asset, O’Connell surveyed 568 people and found that a whopping 93% had experienced butt-related problems at some point in their lives.More than half said they’d dealt with anal irritation in just the past year.“Anal irritation does not discriminate,” O’Connell said.

“It affects everyone equally — men and women, gay and straight, all ages, all backgrounds.” Most of those issues crop up within about two inches of the anus, a highly sensitive zone called the perineum.“That’s where people experience issues like excessive itching, inflammation, pain, swelling, and discomfort commonly associated with hemorrhoids and fissures,” O’Connell said.

Already delicate, this skin only gets thinner with age, making problems more common over time.“Everyday habits can make things worse: using traditional soaps back there, over-wiping, relying heavily on wet wipes, sweat buildup, and sitting or standing for long periods all put stress on this sensitive area,” O’Connell explained.Add in factors like pregnancy and labor, constipation, anal play, hair removal or even heavy lifting at the gym and you’ve got a perfect storm for discomfort.“Most people will deal with perianal irritation at some point — they just don’t talk about it,” O’Connell said.

He speaks from experience.Before launching Asset, O’Con...