Super Bowl commercial sees Anthropic mock OpenAI for bringing ads to ChatGPT

Anthropic is taking a jab at rival OpenAI in its first-ever Super Bowl commercial this year – blasting the company for introducing ads to ChatGPT and vowing not to do the same with its own bot, Claude.In the 30-second spot, a guy struggling to complete a pull-up in a park asks a muscular man for advice.Much like an AI chatbot, the man starts to spit out a robotic answer, according to a video clip posted by The Wall Street Journal.“That is a clear and achievable goal,” the brawny man says.“But confidence isn’t just built in the gym.

Try stepboost max, the insoles that add one vertical inch of height and help short kings stand tall.Use code ‘HeightMaxing10’ for big discounts.”Then the message, “Ads are coming to AI.

But not to Claude” flashes across the screen.Though OpenAI is not mentioned by name, the spot is a clear dig at the company, which earlier this year announced it would start rolling out ads to ChatGPT users based on their conversations.That could open the door to highly-personalized ads, like links to hotels and flights after a user asks the chatbot about planning a vacation – something Anthropic has vowed to avoid.“Users shouldn’t have to second-guess whether an AI is genuinely helping them or subtly steering the conversation towards something monetizable,” Anthropic wrote in a blog post on Wednesday.It added that advertising, once introduced to a platform, tends to expand over time and become integrated into revenue targets and product development.Chatbot ads are only expected to account for a small chunk of the roughly $2 billion brands are expected to spend on AI search-related promos this year, according to eMarketer.But the market for chatbot ads is predicted to over $25 billion by 2029.Anthropic has another ad that’s set to air before the Super Bowl.

In it, a man goes to therapy for help communicating with his mother.The therapist advises him to focus on shared activities, like a nature walk – or, she suggests, he ...