Coke demand rises in fourth quarter despite higher prices
Coca-Cola saw stronger U.S.demand in the fourth quarter despite higher prices.Global unit case volumes grew 1% for the October-December period, led by the U.S., Japan and Brazil, the Atlanta beverage giant said Tuesday.
Unit case volumes also rose by 1% in North America, reversing several quarters of flat or declining sales.Coke said it hiked prices 4% in North America and 1% globally during the quarter.Coca-Cola Zero Sugar was a strong performer, with sales up 13% for the October-December period.
Water, sports drinks, coffee and tea also saw stronger demand, while juices and dairy products faltered.The company said last fall that it's seeing a divergence among consumers in North America and Europe, with higher-income buyers opting for its more expensive brands like Smartwater, Topo Chico and Fairlife while middle- and lower-income consumers are under more pressure.Last month, the company introduced 7.5-ounce mini cans for the first time at North American convenience stores to help make its soft drinks more affordable.Revenue rose 2% to $11.8 billion in the October-December period, falling short of Wall Street’s expectations.Analysts polled by FactSet expected quarterly revenue of $12.05 billion.Popular ReadsNancy Guthrie latest: Savannah Guthrie pleads with public, 'We need your help'Feb 9, 8:02 PMNancy Guthrie abduction: Sheriff reveals more detailed timelineFeb 9, 3:55 PMTrump calls Bad Bunny's Super Bowl halftime show a 'slap in the face to our country'Feb 8, 10:34 PMNet income rose 3% to $2.3 billion.
Adjusted for one-time items, the company earned 58 cents per share, or 2 cents better then Wall Street had expected.Coke said it expects its organic revenue to rise 4% to 5% in 2026.
The company’s organic revenue grew 5% last year, and analysts were expecting close to that this year.Shares fell almost 4% before the opening bell.
Coca-Cola announced in December that Henrique Braun, the company’s current chief operating officer and a 30-year veteran of th...