Popular baby brand accused of disgusting and sexual marketing tactics after backlash: This is absolutely appalling
Popular baby care brand FridaBaby is currently under fire after old ads and packaging resurfaced on social media.Perturbed parents are claiming that the company crossed a line with sexual tones on their products designed for infants — and some are even calling for a boycott.“Sexual jokes to market baby products is actually sick and twisted,” one person wrote on X.“This is absolutely appalling and disgusting.”One screenshot in the post features Frida’s 3-in-1 True Temp thermometer that has an illustration of the device alongside a baby’s bare bottom on the box.
Frida’s caption read, “This is the closest your husband’s gonna get to a threesome.”Another showed the brand’s 3-in-1 Ear, Forehead + Touchless Thermometer with the phrase “How about a quickie?” directly on the packaging.The third image showed instructions for the brand’s humidifier, which was titled, “I get turned on easily.” And a fourth photo showed a box that said “I’m a [power] sucker.”The post went viral, with 4.1 million views at the time of reporting, and other parents started to bring back old examples of the brand’s language that they found inappropriate.One person posted a grainy and blurry screenshot of an apparent social media post that is no longer on the brand’s page from April 2020 that shows a photo of a baby with nasal discharge and a caption that reads, “What happens when you pull out too early #nosefrida #dontmove.”Lila Rose, president and founder of the anti-abortion nonprofit Live Action, responded to the post, writing, “Unbelievably sick @fridababy sexualizing babies.
Boycott!”Users on the Reddit forum r/NewParents are also calling for a brand boycott.“Aside from their innuendos written on the side of their packaging…these types of statements are disturbing and the company needs to be banished,” one person wrote.“I hope you will do your part in boycotting this company and reporting them on all social platforms.”“What is w...