Domain names: More than 50 branded buildings are rising in Miami watch out for these three
What’s in a name? In Miami, a helluva lot.There are currently 48 completed branded residences in the Magic City skyline, second only to Dubai — for now.
Plans call for another 55 branded residences across the city and beach.But the most interesting new project among them bears the name, not of a luxury car or fashion firm, but an artist. PMG and LNDMRK Development are behind the newly launched Frida Kahlo Wynwood Residences, inspired by the life and work of the unibrowed self-portraitist.“We’re targeting art collectors who want to own something connected to Frida’s legacy,” Ryan Shear, managing partner at PMG told The Post, noting that her 1940 self-portrait, “El sueño (La cama)” recently sold for $55 million.
“Following the record-breaking sale of her artwork last year, which reaffirmed the lasting power of her work, we knew she was the perfect muse.”Step one involved getting the Frida Kahlo Corporation, which owns her likeness, on board with the project: two towers rising eight and 14 stories with 244 residences.Prices range from $500,000 to $1.6 million and the project is slated to open in 2029.“They view this as another opportunity to continue educating, sharing and preserving Frida Kahlo’s art, image and legacy,” explained Shear, who said he likes to think Kahlo would be proud of their project and her looming presence over Wynwood, the city’s artsiest enclave. If she were alive, the surrealist, born with spina bifida, might have taken advantage of building amenities like a complimentary one-year membership to Baker Health, a private medical concierge on the ground floor.
Residents will also enjoy a resort-worthy outdoor pool, an indoor thermal circuit, a lobby speakeasy and common spaces filled with art installations. Of course, being a committed member of the Mexican Communist Party — who lived with exiled Russian revolutionary Leon Trotsky — it’s probably best that we can’t ask her exactly what she thinks abo...