Disneyland Resort relies on local visitors as international tourism dips
This is read by an automated voice.Please report any issues or inconsistencies here.
Disneyland Resort’s high percentage of California visitors has helped mitigate a dip in international tourists, an executive said Thursday.More than 50% of the Anaheim theme park’s audience has typically been from California, Thomas Mazloum, president of Disneyland Resort, told reporters during a media event at Disney’s Grand Californian Hotel and Spa.As a result, the company has been able to quickly shift marketing focus to that audience, as well as its ongoing efforts to boost out-of-state attendance.Walt Disney Co.
had previously indicated a slowdown in international visitation at its U.S.theme parks in its fiscal first-quarter earnings call earlier this month.
Hollywood Inc.D’Amaro, who joined Disney in 1998, has been tapped to succeed Bob Iger as chief executive of the legendary company, besting three other internal candidates for the high-profile post.Company executives said they expected to see “modest” growth in its operating income for its experiences sector — which includes Disney’s theme parks — due to “headwinds” in foreign visitation trends to its domestic parks, as well as pre-launch costs for its new cruise ship and a “Frozen”-themed land in Disneyland Paris.And as Disneyland Resort hit its 70th anniversary last year, the park is looking to grow and find new audiences to stay relevant for the future.Because of the large number of California visitors, the company recently expanded its traditional deal for Southern California locals to all residents of the Golden State.
Disneyland Resort has also made its lowest-price entry ticket of $104 available year-round to active-duty members of the U.S.armed forces, and introduced a new summer promotion pricing a one-day, park-hopper kids’ ticket at $50 a day.The theme park is also looking to attract more young families.
To that end, Disneyland Resort will open an immersive theater experience cal...