Exclusive | The ultra-richs new must-have? A plastic surgery doula wholl book your doctor, private jet travel, and even a post-op masseuse

If you thought doulas only coached breathing in delivery rooms, meet the glam-squad godmothers of the operating room.Los Angeles–based concierge consultants Julie Obst and Alana Ungvari have carved out a niche as high-touch guides for clients navigating the nerve-racking, scar-sensitive, spreadsheet-worthy world of plastic surgery.Think part strategist, part therapist, part logistics wizard — with a dash of fairy godmother.“We think of ourselves very much as plastic surgery doulas because we hand-hold our clients from beginning to end of their journey and provide physical, mental and emotional support,” Obst told The Post.The duo’s origin story sounds like a rom-com pitch.“Alana and I have actually known each other for 25 years.
I was looking for a roommate… In two hours we met and we became best friends, and we were in each other’s weddings, and our kids are best friends and the rest is history,” Obst said.Before launching their business LA Beauty Connect in 2023, Obst spent decades in beauty PR, inspired by her mom’s work as a makeup artist for Dior and Chanel, while Ungvari’s résumé spans private equity, hospitality and private aviation — aka industries where discretion and detail obsession are currency.The lightbulb moment struck after Obst’s own cosmetic-surgery search turned into a referral roulette.“I was looking to get a ‘mommy makeover’ after pregnancy.
I was asking everybody and anybody,” she recalled.“Some people were like, ‘oh, I went to this doctor and he was the best,’ and then another woman said about the same doctor, ‘he botched me.’”Her takeaway? Surgeon shopping shouldn’t “feel like Yelp” with scalpels.The LA Beauty Connect experience works like a bespoke matchmaker — but for surgeons instead of soulmates.
Clients undergo an intake covering lifestyle, health history, aesthetic goals, budget and schedule.From there, Obst and Ungvari suggest doctors from a vetted national network and attend ...