Pacific Palisades' 97-year-old newspaper closed after the fire. Now it's staging a comeback

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After the loss of thousands of family homes and businesses to the Palisades fire, the subsequent closing of the community’s nearly century-old newspaper felt like yet another a gut punch.But as the infrastructure of the Palisades rises from the ashes, the Palisadian-Post is preparing to stage an unexpected comeback.Longtime Pacific Palisades residents Laura and Tim Schneider purchased the paper and intend to relaunch it with a brand-new website on May 4, coinciding with the publication’s 98th anniversary.“Laura and I are deeply committed not only to Pacific Palisades, but to the future of local journalism and community news,” Tim Schneider said.“It’s going be a labor of love to rebuild the newspaper and we hope that by doing so, we can speed up the recovery of Pacific Palisades.”At a time when thousands of local newspapers across the nation have folded in the face of plummeting web traffic, advertising losses and shifting reader habits, the rebirth of a community news outlet is rare.

California In a ‘final blow,’ the 97-year-old Palisadian-Post newspaper has ceased publication as Pacific Palisades works to recover from the January fire.The Schneiders, who both built their careers in publishing, believe that they can carve out a financially stable path forward.“We’re all certainly well aware of the difficulties facing the traditional newspaper publishing model and how that doesn’t seem to work anymore,” Tim Schneider said.

“But we’re also aware of the successes that newspapers are having by sort of standing that model on its head.”Their initial focus is re-branding as a digital-first product with a revamped website offering resources on the rebuilding process alongside coverage of local sports, schools and community developments.In time, they plan on bringing back a print version after consulting closely with community members.

Tim Schneider sai...