Disney's new CEO says his focus is on storytelling and creativity

This is read by an automated voice.Please report any issues or inconsistencies here.

Disney has a new captain, and his eyes are on the stars.Taking over the reins from Bob Iger on Wednesday, new chief executive Josh D’Amaro signaled a bold shift for the entertainment giant: a future where emotional storytelling remains the “North Star,” but cutting-edge technology provides the fuel.From ESPN to the Magic Kingdom, D’Amaro said in his first letter to employees as the top boss that his mission is to turn a century of nostalgia into a more personal, high-tech reality for fans worldwide.“Used thoughtfully, it can empower our storytellers, strengthen our capabilities, and help us create more immersive, interactive and personal ways for people to experience Disney,” he wrote in the Wednesday morning note.D’Amaro also said he wants the sprawling company, which includes film and TV studios, a tourism division, streaming services and live sports programming, to operate as “one Disney,” saying the global businesses all play a role in deepening consumers’ relationship with the Mouse House.That connection people have with Disney’s brand is key to the company’s future.

Consumers have more film, TV and experiences to choose from than ever, meaning Disney needs to distinguish itself among competitors.To do that, D’Amaro plans to focus on the emotions consumers feel when they encounter Disney.As an example, he reminisced about his own first visit to Disneyland more than 40 years ago.He recalled the joy on his father’s face as the two rode Peter Pan’s Flight together.

And when they soared over the miniature version of London on the ride, he remembered his father leaning in and saying, “See, I told you.It feels like we’re flying!”“That feeling of flying I had on Peter Pan all those years ago is still real to me,” he wrote in the Wednesday morning note.

“And today, I am honored to move forward with all of you — with ambition, optimism, a...