Global streaming revenue surged to $160 billion in 2025. Here's why
This is read by an automated voice.Please report any issues or inconsistencies here.
Global streaming revenue surged to $150 billion last year, driven largely by an increase in prices by Netflix and other streamers, according to a new report.In 2025, global streaming subscription revenue grew by 14%, reaching a total of over $157 billion, the report from Ampere Analysis found.In the last five years, revenue has tripled from the $50 billion seen in 2020.
Streamers continue to dominate the digital distribution market with rising monthly subscription fees, more consumers choosing subscriptions with ads, and platforms expanding their global reach.“As the streaming market matures, the emphasis is no longer on pure subscriber growth but on extracting greater value from existing audiences,” said Lauren Liversedge, a senior analyst at Ampere Analysis.She noted that the growth is happening “particularly in the most competitive markets.”Over the next five years, Ampere Analysis estimates subscription revenue will grow by another 29%, potentially reaching over $200 billion worldwide by 2030.
Hollywood Inc.Last year, four streaming services raised their prices, prompting many of their customers to elect the more affordable ad-supported tiers.
According to new research from Deloitte, two-thirds of streaming subscribers are now paying for ads, revealing an increase in price sensitivity.The U.S.is the largest driver of this revenue growth, as the country accounts for 50% of 2025’s global streaming subscription revenue, per Ampere Analysis.
Netflix accounted for the largest revenue share in the U.S.at 14%.
Last week, the company also announced a price hike, raising its its premium tier to $27 a month.This marks the second time in a little over a year that the streaming service raised its fees.“Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating ou...