Why one Barbie Dream Fest was anything but fabulous

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Jacqueline Kerr arrived to a Florida convention center Friday, suitcases stuffed with intricate, hand-made costumes — pink sequined ball gowns, a leopard bodysuit and an all-white rhinestone cowgirl ensemble — all paying homage to classic Barbie looks.None of them made it out of her suitcase.Kerr and her best friend had spent hundreds of dollars preparing for Barbie Dream Fest, a three-day event that organizers touted as a chance for fans to “live the dream life.” But when Kerr arrived Friday, it felt more like a nightmare.

“I was so excited to have an event where I could finally put on my most Barbie-esque outfits and have an excuse to wear them without looking like a fool,” the 32-year-old from Florida said.“We were so disillusioned after that first day.”Hundreds of posts from angry attendees flooded social media sites this weekend, many of whom said the event was a far cry from what was advertised.

The event was organized by Mischief Management in Fort Lauderdale, Fla.Tickets for adults were hefty, ranging from $69 for a day pass to $449 for a 3-day VIP experience.

Kerr and her friend purchased a pass that cost $249 per person and included a swag bag that she never received, she said.Mischief Management confirmed to The Times that the company is issuing full refunds to all ticket holders.

Kerr was told the refund would process in three to four weeks.The event was meant to be an intimate fan convention designed to offer fans closer access to the Barbie universe, a spokesperson for the company said.

“We appreciate the passion and engagement from the Barbie community,” said a spokesperson from Mischief Management.“Bringing fans together — alongside Barbie role models, designers, partners, and global icons who embody the true spirit of Barbie — was at the heart of this event.” The event comes during a tough time for the Barbie brand.

The doll, on...