Barron Trump preps for launch of new beverage company in May

WASHINGTON — Barron Trump’s beverage company is previewing its first set of flavors as the first son prepares to join the lucrative energy drink market.The 20-year-old Trump scion is one of five directors of the herbal tea start-up SOLLOS Yerba Mate Inc., which is set to launch in May 2026 with pineapple- and coconut-flavored options.Yerba mate is a bitter herbal tea from South America and marketed as a caffeinated alternative to coffee.Trump is a director of the company, incorporated in Florida last December, according to state corporation filings. It’s also registered in the business-friendly state of Delaware.Rodolfo Castello, Valentino Gomez, Stephen Hall, and Spencer Bernstein serve as directors of the company, with Bernstein also serving as chairman and Hall as vice president.Bernstein and Hall are high school buddies of Trump, having attended Oxbridge Academy in West Palm Beach, Fla., at the same time as Barron.Sollos Yerba Mate has raised $1 million from private investors, according to a US Securities and Exchange Commission filing.“The company aims to capture the vibrant lifestyle of South Florida with its products,” SOLLOS posted on Instagram.And it brags on its LinkedIn page that it has created “the perfect summer drink.”Barron Trump is in his second year at New York University’s Stern School of Business.The youngest son of President Trump and first lady Melania Trump is indicating he wants to follow in the business side of the family and not the political side. In addition to his energy drink company, Barron has also dabbled in cryptocurrency, founding World Liberty Financial alongside his father and older brothers, Don Jr.

and Eric.His holdings alone are reportedly worth $150 million. And his new venture could be just as lucrative. The global energy drink market, valued at approximately $85 to $90 billion in 2025, is projected to grow to more than $125–$157 billion by 2030-2034....