How Atlas is approaching modern healthcare in an experience-driven economy
In today’s economy, healthcare providers are increasingly being chosen for the experience they provide.Research from Modern Healthcare indicates that many healthcare patients are shifting to a digital-first model, focused on individual needs and preferences to offer more convenient and personalized care.This stands in stark contrast to overall perceptions of healthcare in the United States, with only 44% of adults saying the country has excellent healthcare.
Concerns over wait times, communication gaps, and quality of care — not to mention financial-related issues — have drastically eroded trust and confidence in healthcare in general.In stark contrast to this, Dr.Christopher Elia, co-founder of Atlas Spine & Brain Surgeons, has been working to evolve how healthcare is delivered, providing patients the level of personalization, expertise, and person-first care necessary for meeting the demands of the experience economy.The Patient-Centric ApproachFor Dr.
Karam Asmaro, who left another health system last year to co-found Atlas alongside Drs.Elia and Fahim, one of the most important elements of setting Atlas apart in a positive way is adopting a patient-first approach to healthcare.
“Especially in our discipline of spinal and neurosurgery, each patient’s health background and current health challenges are unique,” he says. “We can’t prescribe a one-size-fits-all solution,” says their other partner, Dr.Daniel Fahim. “We have to look at each patient as an individual to understand which procedures will work best for solving the challenges they are facing.
This requires meeting with the patients individually, going through their information and taking the time to educate them on their options.We need to be personable and caring during this time, because prepping for a procedure can be very stressful.”For the Atlas team, hearing patients tell them that they felt like they were treated like family can be a powerful indicator that they are de...