The Apprentice with Don Jr. as host being discussed as Amazon explores reboot: report

Amazon is exploring a reboot of The Apprentice — and is weighing whether to install Donald Trump Jr.as host of the reality show that helped catapult his father to the presidency, according to a report.Executives at the company have held internal discussions about reviving the long-running series, though talks remain in early stages and no formal outreach has been made to the Trump family, the Wall Street Journal reported on Wednesday.If it moves forward, the reboot would stream on Prime Video, which inherited the show’s library after Amazon acquired MGM in 2022.A source close to Don Jr.

told The Post that the president’s eldest son first heard about the possibility of hosting an “Apprentice” reboot after reading it in The Journal.“No one from Amazon has reached out to him about this,” the source told The Post.Amazon has said that there are no discussions happening either inside or outside the company.“Since our acquisition of MGM, we have had preliminary internal discussions about what’s next for ‘The Apprentice’ as a property,” an Amazon spokesperson told The Post.“The show is not in active development, and any reporting on details of the show or names of potential hosts would be purely speculative.”The original show, which premiered in 2004, was a breakout hit that drew as many as 20 million viewers and helped recast Donald Trump as a larger-than-life business authority.Jeff Zucker, then a top executive at NBC, was instrumental in greenlighting “The Apprentice” and backing Trump as its central figure — a decision that helped elevate Trump’s national profile.Ironically, Zucker later went on to run CNN, the cable network Trump would repeatedly attack as “fake news” during his presidency.Amazon’s reported interest in rebooting “The Apprentice” comes on the heels of its splashy investment in a documentary about Melania Trump — a deal that raised eyebrows across Hollywood and Washington alike.The company paid $40 million...