Demand for niche vegetable skyrockets as Americans seek health benefits amid superfood craze

Beets are no longer just a niche health food — they’re becoming a mainstream staple as demand rises across farms, restaurants and supplements, reflecting a broader shift in how Americans eat.The red, purple or sometimes gold root vegetable — not to be confused with its white cousin, the sugar beet — is low-calorie and packed with nutrients and compounds linked to benefits, ranging from brain health to athletic performance.Several studies suggest beets may help lower blood pressure, increase blood flow and protect arteries.“That’s in large part because beets are naturally rich in nitrates, a compound that our bodies convert to nitric oxide, a potent vasodilator that relaxes and widens blood vessels,” as The Washington Post recently noted.“Beets are also high in fiber, vitamins and other plant compounds that reduce inflammation and promote metabolic health.”More recently, demand for beet supplements — including capsules, powders, gummies and juice shots — has surged.Some health experts note, however, that these forms may provide less fiber and fewer benefits than eating the whole vegetable.“Beet acreage has more than doubled since the 2007 census,” according to a 2025 Penn State Extension report.Dedicated beet farming now spans 17,013 acres across 7,543 operations nationwide.Beets are also appearing more frequently on restaurant menus and in diet-tracking apps.“Beets have definitely become more prominent on menus in recent years,” Robert Mahon, managing partner of Mahon Hospitality Group in New York City, told Fox News Digital.  Morning Report delivers the latest news, videos, photos and more.Please provide a valid email.

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“They hit a sweet spot for operators.They’re cost-effective, versatile and align well with the growing demand for healthier, plant-forward dishes.”Beets consiste...