Netflix aims to eat radio's lunch with daily livestream of Charlamagne tha God's 'The Breakfast Club'
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Netflix subscribers will wake up to a video livestream of “The Breakfast Club” starting next month, marking the platform’s first daily live podcast.The deal is part of the streaming platform’s ongoing focus on live programming, and the latest video podcast offering through its partnership with iHeartRadio, the company said on Thursday.
The nearly three-hour show will include a live video feed exclusive to Netflix and will air every weekday morning.“Taking this show live every day to a global audience on Netflix is a powerful example of how we’re expanding the reach of our biggest brands while giving audiences entirely new ways to experience them,” Bob Pittman, iHeartMedia’s chairman and chief executive, said in a statement.“Whether it’s morning in NYC or the afternoon in London, the conversation is live and reaching the world in real time.” Hollywood Inc.
Spotify opened its new Sycamore podcasting studios earlier this year as a home base for its podcast network, The Ringer.Creators and executives alike say the new studio is helping to elevate content and making it easier to collaborate across the Ringer’s vast podcast network.“The Breakfast Club” will air simultaneously on Netflix, the iHeartRadio app and it will continue to be syndicated by Premiere Networks on more than 100 broadcast radio stations nationwide.
Netflix’s video feed is meant to provide more behind-the-scenes content, as radio formats will still need to include commercial breaks.Instead of pausing the program, Netflix watchers will get an uninterrupted stream, where those traditional breaks will be filled with exclusive segments and extended discussions.“The media landscape will always evolve, but one thing consistently cuts through: live programming,” Charlamagne tha God said in a statement.
“That’s a big reason ‘The Breakfast Club’ has sustained its reign for so long....