Spotify Announces 'Reserved,' a New Feature That Holds Concert Tickets for Top Fans

Spotify announced a new feature called ‘Reserved’ at its 2026 Investor Day, which will hold concert tickets for an artist’s most dedicated Premium subscribers before they go on sale to the general public.The feature, which launches with Live Nation as its launch partner under a multi-year deal, identifies top fans based on streams, shares, and other Spotify activity.

Eligibility also factors in listening frequency, how long someone has followed an artist, and whether their behavior appears organic rather than bot-driven.View this post on Instagram A post shared by Spotify (@spotify) Eligible listeners will receive an email and in-app notification with a purchase window of roughly 24 hours.

Fans who receive an offer can buy tickets for any show on the tour, choosing their date, location, and seats at checkout.The reserved tickets come from Spotify’s own dedicated inventory rather than from an existing presale allocation.

“Eligibility is based on your engagement with the artist on Spotify and where you’re located, so make sure your preferred location is enabled in the Live Events Feed and your notifications are turned on,” the company wrote in a blog post.Spotify noted that not every qualifying fan will receive an offer, as demand will exceed available seats on any given tour.

‘Reserved’ is available to Premium subscribers aged 18 and older at no additional cost.The feature launches this summer in the U.S., with more ticketing partners and international markets to follow....