Martin Scorsese is betting on AI to transform the storyboarding process

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Oscar-winning director Martin Scorsese is joining the ranks of entertainment industry power players embracing generative AI.Black Forest Labs, the German AI startup behind the text-to-image model Flux, announced Tuesday that Scorsese is joining the company as an advisor.The company unveiled the collaboration on its website with a video of the auteur using Flux to storyboard scenes, which involves mocking up shots before filming.“This conveys a cinematic intelligence,” he said in the video, discussing the program’s uses with Black Forest Labs co-founder and Chief Executive Robin Rombach and Creative Artists Agency co-founder Michael Ovitz.

According to the New York Times, Ovitz, an investor in Black Forest Labs, helped bring Scorsese aboard, along with Rick Yorn, Scorsese’s talent manager, whose investment firm BroadLight Capital is also an investor.Movies At the rapidly expanding AI on the Lot conference in Culver City, the “Taxi Driver” scripter mixed provocation and unease as he contemplated Hollywood’s future.In a statement, Scorsese emphasized the potential for AI to transform the storyboarding process.“For 70 years, I’ve been creating my own storyboards.

There’s always been this problem of how do you communicate what you see in your head to your cast and crew.There are some things you have to see and feel,” he said.

“I’m interested in the intersection of technology and storytelling, and seeing how that can push the bounds of creativity to create deeper and richer experiences for audiences.”Traditionally, storyboarding is done by hand or digital illustration through a collaboration between directors and storyboard artists.Scorsese’s public espousal of this technology marks the latest shift in attitude about AI from powerful Hollywood creatives.

Since generative AI became widely accessible in 2022, Hollywood has struggled to navigate it...