Can These ChatGPT Ads Make You Love A.I.?

Artificial intelligence is going to cure cancer, solve life’s mysteries and liberate humankind from drudgery.But maybe, when all is said and done, it will give you just the right pasta recipe to impress someone you have a crush on.That seems to be the main message of an extensive advertising campaign for ChatGPT, the chatbot and virtual assistant developed by the company OpenAI.The campaign’s 30-second commercials, created by the New York City creative agency Isle of Any, have a pronounced retro aesthetic, bringing to mind the days before everyone carried smartphones.

Each ad emphasizes human beings and downplays the tech.In a TV spot titled “Dish,” a young woman taste-tests a home-cooked meal prepared by a young man in his city apartment.As she takes the first bite, the expression on her face goes from neutral, perhaps even a little skeptical, to approving.“Dish” is steeped in references to the old, analog world.

The apartment is decorated with stacks of books, a little white gas stove that looks like a holdover from the 1950s and a glowing midcentury-modern light fixture.The song in the background, “Fool” by the indie artist Perfume Genius, is a 2014 throwback to 1970s soul....