Hailey Bieber is soaking up the sun in behind the scenes photos from her new campaign for Rhode.In a recent Instagram post, the 29-year-old model posted a campaign for her skincare and beauty brand, Rhode, featuring photos of her on the beach in a bikini with some of her products.Among the campaign photos, Hailey also included a behind the scenes picture of her laying down on the sand in a brown bikini, which highlighted her toned abs.She paired the bikini with a dark brown cropped long-sleeve cover-up, and gave the camera a serious look as she flashed a thumbs up.Hailey Bieber started Rhode in 2022, and it was acquired by e.l.f.in 2025.
(Angela Weiss / AFP via Getty Images)HAILEY BIEBER ROCKS YELLOW BIKINI IN SUMMER PHOTOS AHEAD OF JUSTIN BIEBER'S REPORTED ALBUM RELEASE"It’s hailey’s world and we’re just living in it ...