United Airlines CEO Scott Kirby has argued that travelers will pay more for a better overall flying experience, and United’s numbers suggest his theory is correct.Years ago, Kirby was a serious and successful gambler who learned to count cards.He’s still banned from several casinos in Las Vegas, The Wall Street Journal reported.Kirby has worked in the airline industry for decades and still approaches business decisions with a gambler’s mindset, according to the Journal.
His strategy for United centers on investing in upgraded aircraft, more premium seating options, improved onboard internet (the company is partnering with Starklink), upgraded food and drink options and a useful mobile app that makes flying less stressful.Kirby spent seven years as president of US Airways (2006–2013) before becoming president of American Airlines following its merger with US Airways in 2013.He later joined United Airlines as president in 2016 and became CEO in 2020.DELTA BRINGS SHAKE SHACK TO FLIGHT PASSENGERS, BUT WILL THE MEAL HAVE A SMOOTH TAKEOFF?United Airlines CEO Scott Kirby has overseen investments in the airline's premium offerings to passengers, such as upgraded seats and higher-end wine.
(Patrick T.Fallon/Getty Images)While American Airlines remains the nation's largest carrier by passenger volume, Delta has been at the top of industry rankings for years.
Forbes Travel Guide named it the best U.S.airline in 2025, citing its food and drink offerings, customer service and complimentary Wi-Fi as reasons for the accolade.
Forbes also bestowed Delta with several other "best of" awards for its perks, including some planes' memory-foam-padded recliners, flat-bed seating and toiletry kits.The outlet also named Delta’s One Lounge at JFK Airport the "best U.S.Airline lounge" for its luxurious three-course meals, shower suites, relaxation pods with massage chairs and spa treatments.The Wall Street Journal named Delta the best airline in the U.S.
for four consecutive ye...