Primm is a spooky shell of its former self. But the gambling oasis may have found a savior
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A month away from its closure, onetime gambling oasis Primm, Nev., located along the state border with Southern California, has a new lease on life.The Primm family, owners of the land that includes three casino resorts and other businesses along the 15 Freeway, announced Tuesday a partnership intended to save the struggling state-line strip and hundreds of jobs.The deal allows Las Vegas-based Terrible’s, owned by the Herbst family and perhaps most famous for a string of gas stations and convenience stores, to operate the properties.“What we saw with them is the same energy that we had in rebuilding Primm,” said Cory Clemetson, describing the new deal with Terrible’s in an interview with The Times.Clemetson is president of Primm South Real Estate Co.
and a grandson of Primm founder Ernie Primm, who made a name for himself in Southern California in the 1930s and ’40s with his Gardena card rooms.“Primm has long been one of Nevada’s most recognizable destinations,” Tim Herbst, president of Terrible’s, said in a statement.“This partnership reflects our commitment to preserving that legacy while creating new opportunities for growth, investment, and tourism for decades to come.”Terrible’s takes over for Affinity Gaming, owned by private equity company Z Capital Partners, in the full-circle world of southern Nevada gaming.
In 2010, Herbst Gaming declared bankruptcy and saw Primm taken over by Z Capital Partners.An email to representatives for Affinity Gaming was not immediately returned.The process for the return of Terrible’s to Primm kick-started May 5, when Affinity confirmed the closure of Primm Valley Casino Resorts.California Primm Valley Casino Resorts, the last full-time casino in Primm, on the California-Nevada border, is permanently closing.
Primm Valley was the last of three operating casino resorts in the town.Affinity’s subsidiary, Primadonna C...