Knicks-Spurs Game 3 viewership hit over 26 million in huge NBA Finals ratings win

The NBA league office must be salivating over the TV ratings for the NBA Finals.Monday’s Game 3 broadcast between the Knicks and the Spurs was the most-watched NBA Finals Game 3 in nearly three decades, averaging 23.8 million viewers, data released by Nelsen showed on Wednesday. Viewership for the game peaked late in the fourth quarter with 26.3 million people tuning in. The last time that more people tuned in for a Game 3 in the NBA Finals was in 1998, when the Michael Jordan-era Chicago Bulls were closing in on a second three-peat. It also holds the distinction of being the most-watched television program on broadcast TV since the Super Bowl in February, when the Seahawks defeated the Patriots. The NBA Finals are averaging 19.1 million viewers through the first three games of the series, which makes it the second-most-watched following ABC/ESPN taking over coverage of the championship round in 2003.  Own this piece of history with our cover celebrating the Knicks’ sweep over the Cavs.If you’re a Knicks fan and a Post fan, get in the game with this jersey inspired by our May 20, 2026 cover.

Show the boys some love as they face off against the Spurs to take the championship.After 27 years, we’re back in the finals.

Immortalize this moment.No matter what happens from here, we made it, and nobody can take that away.

Bonkers feels like the only appropriate word to describe this season.The ratings also represent a massive increase from last year’s finals between the Thunder and Pacers, seeing a 114% uptick in viewership this year. The massive ratings shouldn’t be a surprise with the Knicks back in the NBA Finals for the first time since 1999 and the Spurs having the biggest name – literally and figuratively – in Victor Wembanyama. Game 4 on Wednesday night will surely draw more big numbers for broadcasters with the Spurs eying a chance to even the series up before it shifts back to San Anto...