Exclusive | From 7th Avenue mosh pits to bing bong chants meet the Knicks content creators breeding the newest generation of orange and blue fans

There’s no denying that Knicks fans, who have stayed loyal through the franchise’s many ups and downs, go hard for their team.As the Knicks approach Game 5 of the Finals, a sentence fans haven’t heard since 1999, the excitement and energy throughout New York City are at an all-time high.Throughout this historic run, after each final buzzer sounds inside Madison Square Garden, within minutes, 7th Avenue dissolves into an overzealous mosh-pit of blue and orange — especially after a win.Rowdy fans hang from traffic lights, shouts of “Bing Bong”— the surrogate anthem of Knicks fandom — are heard over the chatty crowds and somewhere in the madness, someone is documenting the lunacy of it all.From that lunacy, an entire ecosystem of Knicks social media content creators has emerged, transforming one of sports’ most notoriously tortured fan bases into an around-the-clock online community.From Sidetalk’s viral street interviews to analytical film podcasts and vintage-apparel influencers, like Mr.Throwback, these creators have not only helped shape how New Yorkers experience their beloved team’s journey but have also helped define the culture surrounding them.Sports fan Justin Morelli is the creator and voice behind The ShotClock, a beloved Instagram account with over 240,000 followers.The Manhattanite’s videos, which easily rack up anywhere from 1.2 to 4.4 million views, feature his eccentric commentary overlaid on game clips.“We’re the voice for the fans,” Morelli told The Post.

“The fans start everything, they shape this, they’re the narrative we’re just trying to amplify them,” he said of his content.“Social media fans just want to be a part of it,” said Morelli.“They just wanna celebrate anything; that’s why they’re celebrating everything like a playoff win; they’re going nuts in the streets.”The Knicks making it this far in the Finals, one win away from holding a championship title, the first one since 1973, is the g...