The World Cups hottest WAGs are making big money

This World Cup, the major players aren’t just on the pitch.The wives and girlfriends (WAGs) of soccer stars are increasingly stars in their own right, making millions with brand deals, sponsorships, and product launches. “Social media has opened up the possibilities tenfold for this generation of WAGs,” Lindsey Cook, Co-CEO of The Digital Dept, an influencer marketing agency in Los Angeles told The Post.“It used to be that unless you were Victoria Beckham and already famous in your own right, very few WAGs broke beyond their niche community.

Now, anyone with a social media presence who’s dating or married to a soccer player and present at matches can draw intrigue and amass a following, and that following can translate into brand partnerships in a way that previous generations didn’t have access to.”Kim Zayotti, founder of Blue Sky Sports and Entertainment, a sports marketing and talent management agency based in Norwell, Massachusetts divides the prominent WAGs into two distinct groups.“The first are the ones who are musicians, models, that type of thing, and have big names,” she told The Post.“Then you have the second group who were not known before they got married.

Even that group now has the ability to translate that opportunity into revenue for themselves.”The first camp includes Tini Stoessel the 29-year-old Disney child actress-turned-pop star with a huge following — 21.5 million Instagram followers — who dates Argentina’s Rodrigo De Paul.She has deals with Under Armour, Pantene and Adidas.Spanish actress Ester Expósito, 26, also had plenty of her own fans — and 24.1 million Instagram followers — before she was pictured frolicking with French star Kylian Mbappé. Likewise, Mishel Gerzig Courtois, 29, was already a successful international model when she met and married Belgium’s star goalkeeper Thibaut Courtois.But, a number of WAGs are proof that an independent career as a model, actress or musician isn’t necessa...