If you're from the Northeast, chances are you've had ice cream on the brain — and in the stomach.Analyzing Google search trends from all 50 states and Washington, D.C., between April 2025 and April 2026, Innerbody Research found that New Jersey "is America's most ice cream-obsessed state."Its closest neighbors aren't far off, the company noted.The Northeast — Delaware, Massachusetts, Connecticut and New York — are the top five states for ice cream search interest.
Seven of the top 10 "most enthusiastic" states were on the East Coast, too, Innerbody reported — with New Hampshire coming in at No.6 and Maine at No.
8.NEW ICE CREAM TRENDS CHURN UP INTEREST, BUT ONE CLASSIC STILL RULES THE $7.5B INDUSTRYThe top five "least enthusiastic" states, according to the search data, were Arkansas, North Dakota, Oklahoma, Minnesota and Wisconsin.As far as ice cream flavors go, "strawberry is the undisputed national champion" when it comes to searches, said Innerbody, which is headquartered in Palo Alto, California.It was the most searched-for flavor nationwide and the favorite in California, Texas and Michigan. A report on how many people in the United States use Google to search for ice cream revealed that the popular sweet treat is particularly popular in the Northeast.
(iStock)Chocolate chip and cookie dough came in ahead of plain chocolate and vanilla.Search behavior, purchases and self-reported preferences often differ, however. Instacart reported in 2025 that vanilla was the most-ordered ice cream flavor in the summer of 2024, accounting for 27% of all ice cream sold during that season — followed by chocolate, then cookies and cream.Chocolate is currently America's favorite flavor, according to the International Dairy Foods Association's (IDFA) biannual National Ice Cream & Frozen Novelty Trends Survey, released in April. STEAK 'N SHAKE'S $2.50 STATUE OF LIBERTY MILKSHAKE GOES VIRAL: 'ROLLING THE DICE ON DAIRY'Butter pecan ranked second, followed by vanil...