Swedish House Mafia have revealed a World Cup-inspired apparel collection as Sweden’s tournament run begins.Ad 0:00 Click for sound 0:00 / 0:00 The iconic EDM trio shared a first look at the collection on Instagram, posting a series of images of primarily all-black garments, many marked with a crest and prominently featuring the number 3.
The post arrived just after Sweden opened its 2026 World Cup campaign with an emphatic 5-1 win over Tunisia in Monterrey, the nation’s first appearance back in the tournament after failing to qualify in 2022.The collection also fits a group long willing to push its name past music.
In 2022, Swedish House Mafia partnered with IKEA to develop ‘OBEGRÄNSAD,’ a home studio line built around their signature black palette.The group’s interest in football is no recent affectation, either.
Sebastian Ingrosso once captained a team of Swedish DJs against a Tiësto-led Dutch squad in a charity match at Miami’s Winter Music Conference in 2012, raising money for (RED).More than a decade later, the trio is folding the sport into its brand again, this time with a national tournament as the backdrop.
Swedish House Mafia have not disclosed pricing, a release date or a full item list at the time of writing.Check out their announcement below.
Follow Swedish House Mafia: X: x.com/swedishousemafiaInstagram: instagram.com/swedishhousemafiaTikTok: tiktok.com/@swedishhousemafiaFacebook: facebook.com/swedishhousemafiaSpotify: tinyurl.com/ywmn6kjc...