Snap unveils its $2,195 augmented reality glasses as rivalry with Meta heats up
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Social media company Snap on Tuesday showcased a pair of its $2,195 augmented reality glasses, staking a claim in a race to reshape how people interact with computers.The Santa Monica tech company faces fierce competition as it takes on bigger rivals such as Meta that are dominating the sale of smart glasses and needs to convince more people to buy another gadget.Google is planning to release smart glasses in the fall and Apple is reportedly working on a pair as well.
Business Snapchat’s user growth worldwide has been climbing, fueled by India and Pakistan, but investor confidence in the company has been waning as it loses money.The announcement also shows how the rising popularity of artificial intelligence-powered tools are fueling the release of hardware beyond the smartphone.While Snap and Google have failed to get consumers to buy smart glasses in the past, tech companies have been doubling down on the idea.In a speech at the AWE conference in Long Beach, Snap’s chief executive and co-founder Evan Spiegel highlighted how people could do more with its AR glasses, Specs, than with rival products.
He views the glasses as the next “major leap in computing.”People can learn to play the drums, figure out how to fix their car, watch videos and more with the glasses, which are now available for preorder and are expected to ship in the fall.Augmented reality involves overlaying digital objects onto a person’s view of the physical world.
Business Tech giants are trying to change the way we interact with computers.Meta showed off its latest lineup of smartglasses this week but competition with its rivals is expected to heat up.“The smartphone put our lives in our pockets, but augmented reality puts computing into the world where life actually happens, and that is the shift from phones to Specs,” Spiegel said.Meta sells a variety of AI glasses, including a more expensiv...