Call It a Book-cation or a Readaway, Literary Travel Is Having a Moment

In the book “People We Meet on Vacation,” by Emily Henry, the protagonists take a series of trips, including a pivotal one to Croatia.This summer, the travel company EF Ultimate Break will offer a 12-day trip to Croatia based on the book.Part of a new BookTok-inspired series of trips, the itinerary shadows the plot with visits to Dubrovnik and Split and adds a cruise among Croatian islands, amplifying the romance of a beachy destination that oozes with history.“You can imagine following along with the story,” said Alyssa Sands, the director of market development for the company.Never mind “The White Lotus.” On the heels of “set-jetting” comes “book-cations”: trips that visit a locale of a favorite book, a place where an author lived or simply where the conditions are conducive to reading.In its 2026 travel trends report, the flight-tracking site Skyscanner found that 55 percent of travelers had booked a trip or would consider one inspired by a book.

The vacation rental platform Vrbo coined the term “readaways,” or book-inspired group travel, in its trend report, noting that 91 percent of respondents registered interest in a trip devoted to reading and relaxing....